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  • October 2020

    Covid recovery: Total value thinking

    by The Gap Partnership

    Back to Insights

    Covid recovery: Total value thinking

    October 2020 by The Gap Partnership

    Back to Insights

     

    The third in Graham Botwright's "Covid Recovery" films investigates the compelling commercial concept of "total value thinking": what it is, how to cultivate it, and what the results will be if you do.

    Negotiation is sometimes seen as a one-dimensional price-driven conversation - an attitude that is particularly prevalent right now. But there is a magical alchemy that occurs when trust is built between two parties, and variables that are harder to quantify, like brand equity or time, are considered. Businesses that are growing in the current climate see and act on this bigger picture.?

    The Gap Partnership

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